Your testnet is the first public impression of your project. The right KOL campaign attracts developers who build, testers who find bugs, and community members who stick around for mainnet. The wrong one attracts airdrop farmers who stress-test nothing but your patience.
Most testnet campaigns become farming operations. Thousands of wallets run automated scripts to qualify for a future airdrop, generating zero useful feedback.
Automated scripts running transactions don’t find bugs. You need real users doing real testing and providing feedback.
Generic “join our testnet” campaigns don’t reach developers. Builders need technical content about your SDK, docs, and architecture.
100K testnet wallets sounds great until you realize 95% are bots. Quality testers matter more than transaction counts.
Lever builds testnet campaigns that attract genuine builders and testers — creators who can do technical walkthroughs, deploy contracts, and demonstrate your developer experience.
Access KOLs who create technical tutorials, deploy on testnets, and reach actual developers.
Creators deliver before you pay. Every engagement escrowed.
Our metric identifies creators whose audiences are builders, not farmers.
We optimize for quality testers, developer sign-ups, and meaningful feedback — not transaction counts.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage testnet KOL campaigns that attract builders and genuine testers.
Sustained developer awareness during your testnet phase. Weekly technical creator activations.
Concentrated testnet launch campaign. Coordinated coverage around your public testnet debut.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
Distribution strategies for developer-facing products.
Read the guide →Campaign frameworks for pre-mainnet projects.
Read the guide →Finding creators with developer audiences.
Learn about View Velocity →Sector-specific frameworks.
Read the playbooks →Build narrative before mainnet.
Learn more →From testnet to mainnet launch campaigns.
Learn more →Ecosystem campaigns for chains.
Learn more →Developer-focused infrastructure campaigns.
Learn more →Yes. We target technical creators whose audiences are builders, not airdrop hunters.
Escrow-protected. Creators deliver before you pay.
Technical tutorials, contract deployment guides, SDK walkthroughs, and architecture explainers.
KOLs booked within 24 hours. Campaigns live within a week.
Developer sign-ups, quality bug reports, contract deployments, and GitHub activity — not transaction counts.
Yes. Testnet campaigns build the community that carries your mainnet launch.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →