Mainnet launch is the highest-stakes event for any L1 or L2. Years of development come down to one moment. Coordinated KOL campaigns before, during, and after mainnet determine whether you launch with momentum or into silence.
You’ve spent years building. A mainnet launch with weak KOL coverage means your technology launches to an audience that doesn’t know it exists.
Mainnet launch is irrepeatable. Insufficient KOL coverage means your biggest moment passes without the attention it deserves.
Validators, developers, users, and investors all need to hear about your mainnet — with different messaging for each audience.
Launch day coverage without post-launch sustained campaigns means attention drops off while you need ecosystem growth most.
Lever builds three-phase mainnet launch campaigns covering every stakeholder: validators, developers, users, and investors.
Separate creator tracks for validators, developers, users, and investors. Each audience gets tailored messaging.
Creators deliver before you pay. Critical for launch timing.
Our metric identifies creators who reach your specific stakeholder audiences.
Timed KOL cascade on mainnet day. Morning technical coverage, afternoon user tutorials, evening investor analysis.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage the complete mainnet launch KOL campaign — every stakeholder, every phase.
Full multi-month mainnet launch campaign. Pre-launch education, launch day coordination, post-launch ecosystem growth.
Compressed mainnet launch sprint. Fast pre-launch ramp and concentrated launch day coverage.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
Multi-phase frameworks for major launches.
Read the guide →Sequencing and coordination for launch events.
Read the guide →Timing your mainnet for market conditions.
Read the analysis →Finding creators for chain-specific audiences.
Learn about View Velocity →Ongoing ecosystem campaigns after mainnet.
Learn more →Build community during testnet before mainnet.
Learn more →Coordinate mainnet with TGE campaigns.
Learn more →Full-funnel launch playbook.
Learn more →6-8 weeks for full coverage. Can compress to 3-4 weeks for tighter timelines.
Escrow-protected, plus backup creators over-provisioned for timing-critical moments.
Yes. We run separate creator tracks for each stakeholder audience.
KOLs booked within 24 hours.
Yes. Testnet campaigns feed directly into mainnet launch coverage.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →