Your token generation event is the highest-stakes moment in your project’s lifecycle. Coordinated KOL campaigns before, during, and after TGE determine whether you get sustained momentum or a day-one dump.
One-day launch marketing creates one-day results. Without pre-launch education and post-launch momentum, your TGE is a spike followed by a slow bleed.
All budget on launch day creates a single spike. Without sustained coverage, attention evaporates and early holders lose confidence.
Token recipients who don’t understand your project sell immediately. Pre-launch KOL education creates informed holders who stay.
Random KOL posts scattered across the week dilute your launch moment. Coordinated, timed coverage creates a trending event.
Lever builds three-phase token launch campaigns: pre-TGE education, launch day coordinated amplification, and post-launch momentum. Every phase escrowed and data-driven.
Pre-launch education, launch day cascade, post-launch momentum — each phase sequenced for maximum compounding impact.
Creators deliver before you pay. Critical for launch timing.
Our metric identifies creators who drive genuine trading interest and holder conviction.
Timed KOL cascade on launch day: morning announcements, afternoon deep-dives, evening recaps. Sustained trending.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage the complete token launch KOL campaign — every phase from pre-TGE to post-launch.
Full multi-month launch campaign. Pre-TGE education, launch day coordination, and post-launch momentum.
Compressed launch sprint for tighter timelines. Fast pre-launch ramp and concentrated launch coverage.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
Multi-phase frameworks for token launches.
Read the guide →Sequencing and amplification for launch day.
Read the execution guide →Timing your TGE for maximum market impact.
Read the analysis →Why launches need adequate budget.
Understand the math →Build narrative before your token goes live.
Learn more →Coordinated campaigns for exchange listings.
Learn more →Multi-phase campaigns around token distribution.
Learn more →Full-funnel playbook for any crypto launch.
Learn more →Ideally 6-8 weeks for full three-phase coverage. Can compress to 3-4 weeks.
Escrow-protected, plus we over-provision backup creators for timing-critical moments.
Timed waves: morning announcements, afternoon deep-dives, evening recaps. Sustained trending.
Yes. Twitter/X for amplification, YouTube for education, TikTok for reach.
KOLs booked within 24 hours. Critical for tight launch timelines.
This focuses on TGEs specifically. Crypto Launch Strategy covers all launch types.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →