Developer tools and infrastructure don’t sell themselves. You need KOLs who can explain your API to engineers, demo your SDK to builders, and position your protocol as essential infrastructure — not just another tool in the stack.
Generic crypto influencers can’t explain what an indexer does, let alone why yours is better. Infrastructure marketing demands creators who speak developer.
Developers don’t watch generic crypto content. They read docs, watch tutorials, and follow technical creators who build in public. Generic KOLs can’t reach them.
An oracle, RPC, or indexer isn’t a consumer product. You need creators who can do live demos, code walkthroughs, and technical deep-dives.
You don’t need impressions — you need developer sign-ups, API calls, and integration commitments. Most KOL campaigns don’t measure what matters for infra.
Lever connects your infrastructure project with KOLs who build — developers, technical educators, and ecosystem builders who can explain your product to the people who actually use it.
Access KOLs who create technical tutorials, code walkthroughs, and architecture deep-dives. They reach the developers and builders you need.
Creators deliver before you pay. Every engagement runs through escrow.
Our metric identifies technical creators with genuinely engaged developer audiences — not generalists who happen to mention dev tools.
We optimize for developer adoption metrics: sign-ups, API calls, integrations. Not vanity impressions.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage the KOL pipeline for your infrastructure project — sourcing technical creators, briefing them on your product, and optimizing for developer adoption.
Sustained developer awareness through weekly technical creator activations across YouTube and X.
Concentrated campaign for product launches, hackathons, or major releases.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
Frameworks for KOL campaigns across verticals.
Read the playbooks →The step-by-step campaign framework.
Read the guide →Distribution strategies relevant for dev tool adoption.
Read the guide →Finding creators with real technical audiences.
Learn about View Velocity →Ecosystem campaigns for chains.
Learn more →Partner with Lever for your clients.
Learn more →Long-form technical content and tutorials.
Learn more →Marketing support for portfolio infrastructure companies.
Learn more →Yes. Our technical creator network includes developers, DevRel professionals, and educators who can do live demos and code walkthroughs.
Escrow-protected. Creators deliver before you pay.
Yes. We target creators whose audiences are builders, not speculators. Technical YouTube channels, dev-focused X accounts, and hackathon communities.
Developer sign-ups, API calls, documentation visits, and integration commitments — not just impressions.
KOLs booked within 24 hours. Campaigns live within a week.
Yes. We understand B2B sales cycles and can support your developer marketing strategy. Learn about our B2B services.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →