Restaking and liquid staking are among the most complex DeFi primitives to market. Your audience understands validator economics, slashing risk, and yield sources. You need KOLs who can speak at that level — not simplify it into misleading content.
Restaking is technical, novel, and often misunderstood. Generic marketing either oversimplifies (misleading users) or overcomplicates (losing them entirely). You need the middle ground.
Restaking, AVSs, shared security — these concepts are new even to experienced DeFi users. Creators who don’t deeply understand the mechanics will produce content that creates confusion, not confidence.
Slashing risk, operator quality, and yield source transparency matter enormously. Oversimplified marketing that ignores risk erodes the trust of the sophisticated users you need.
Every restaking protocol competes for the same capital. Your marketing needs to clearly articulate your differentiator — security model, yield structure, or operator quality.
Lever connects your restaking protocol with KOLs who understand validator economics, shared security, and the nuances that sophisticated stakers evaluate before committing capital.
Access KOLs who understand restaking mechanics, LST dynamics, and validator economics. They produce content that sophisticated stakers trust.
Creators deliver before you pay. Every engagement escrowed.
Our metric identifies creators whose audiences actively stake and restake — not just hold tokens.
We help you communicate risk honestly. Campaigns that acknowledge slashing risk and yield sources build more trust than campaigns that ignore them.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage KOL campaigns for restaking protocols — sourcing staking-expert creators and optimizing for TVL and operator adoption.
Sustained restaking visibility. Weekly activations with staking-expert KOLs who drive ongoing deposits and operator onboarding.
Concentrated campaigns for protocol launches, new AVS integrations, or staking milestones.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
DeFi and staking-specific campaign frameworks.
Read the playbooks →Finding creators with staking-active audiences.
Learn about View Velocity →Multi-phase campaign frameworks.
Read the guide →Timing your campaigns for maximum staker interest.
Read the analysis →Broader DeFi campaigns across all protocol types.
Learn more →Campaigns for lending and borrowing protocols.
Learn more →Restaking lives primarily on Ethereum.
Learn more →Ecosystem campaigns for chains.
Learn more →Yes. Our creator network includes staking experts who understand AVSs, shared security, slashing risk, and yield dynamics.
Escrow-protected. Creators deliver before you pay.
Yes. We run parallel campaigns targeting stakers (capital) and operators (infrastructure) with tailored messaging for each audience.
KOLs booked within 24 hours. Campaigns live within a week.
Twitter/X for DeFi discussion, YouTube for restaking mechanics deep-dives.
Yes. Restaking requires creators who understand novel primitives like AVSs and shared security. General DeFi marketing covers the broader space.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →