Lending protocols compete on trust, rates, and security. You need KOLs who can explain your risk model, compare your rates to competitors, and reach DeFi users who actually deposit — not speculate on your governance token.
Your users evaluate risk for a living. They read audit reports, compare interest rate models, and check TVL trends before depositing. Generic marketing doesn’t earn their trust.
DeFi lenders don’t deposit because an influencer told them to. They deposit because they understand your risk model, audit history, and competitive rates.
Interest rate curves, collateral factors, liquidation thresholds — your users understand these concepts. KOLs who can’t explain them produce content that experts dismiss.
Capital is finite. Every dollar deposited in your protocol is a dollar not deposited elsewhere. Your marketing needs to articulate a clear competitive edge.
Lever connects your lending protocol with KOLs who understand interest rate mechanics, risk models, and DeFi composability — creators whose audiences actually deposit capital.
Access KOLs who can explain your lending mechanics, compare rates, and produce content that DeFi power users trust.
Creators deliver before you pay. Every engagement escrowed.
Our metric identifies creators whose audiences actively use DeFi lending products — not just follow crypto.
We optimize for deposits, TVL growth, and active borrowers — the metrics that matter for lending protocols.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage KOL campaigns for lending protocols — sourcing DeFi-native creators and optimizing for TVL.
Sustained TVL growth through weekly DeFi creator activations. Build depositor confidence over time.
Concentrated campaigns for lending launches, new collateral types, or rate promotions.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
DeFi-specific campaign frameworks.
Read the playbooks →Finding creators with DeFi-active audiences.
Learn about View Velocity →Campaign frameworks for DeFi protocols.
Read the guide →Why DeFi campaigns need adequate budget.
Understand the math →Broader DeFi marketing across all protocol types.
Learn more →Campaigns for restaking and liquid staking protocols.
Learn more →Most lending protocols live on Ethereum.
Learn more →Deep-dive protocol reviews for DeFi audiences.
Learn more →Yes. Our DeFi creator network includes users who actively lend, borrow, and understand interest rate models, liquidation mechanics, and risk frameworks.
Escrow-protected. Creators deliver before you pay.
Yes. Our campaigns target DeFi users who deposit capital, not passive observers.
KOLs booked within 24 hours. Campaigns live within a week.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →