A DeFi token launch is the highest-stakes moment for your protocol. The TGE determines whether you get informed depositors who grow your TVL or speculators who dump on day two. KOL campaigns that educate before launch and sustain after are what make the difference.
Most DeFi TGEs attract traders who buy the token and never touch the protocol. Without pre-launch education about your protocol’s utility, your TGE becomes a trading event, not an adoption event.
TGE hype attracts token traders. But your protocol needs depositors, LPs, and governance participants. KOL campaigns must drive protocol usage, not just token demand.
TVL doesn’t spike on launch day and sustain itself. Post-launch KOL campaigns that educate about yield, governance, and staking are what grow deposits over weeks.
Your target depositors want to understand your risk model, yield sources, and mechanics BEFORE the token launches. Pre-TGE education converts spectators into depositors.
Lever builds three-phase DeFi token launch campaigns: pre-TGE protocol education, launch day coordinated amplification, and post-launch TVL growth campaigns.
Pre-TGE education about your protocol, launch day token event coverage, post-launch yield and governance campaigns — all sequenced for TVL growth.
Creators deliver before you pay. Critical for launch timing.
Our metric identifies KOLs whose audiences are active DeFi depositors, not just token traders.
After TGE, sustained KOL content about staking, governance, and yield drives the deposits that grow TVL.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage the full DeFi token launch KOL campaign — from pre-TGE education to post-launch TVL growth.
Full multi-month DeFi token launch campaign. Pre-TGE education, launch coordination, sustained TVL growth.
Compressed DeFi launch sprint for tighter timelines. Fast pre-launch education and concentrated launch coverage.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
DeFi-specific launch campaign frameworks.
Read the playbooks →Three-phase launch frameworks.
Read the guide →Finding KOLs who drive DeFi deposits.
Learn about View Velocity →Why DeFi launches need adequate budget.
Understand the math →Full-spectrum DeFi campaigns.
Learn more →General token launch campaigns.
Learn more →Build narrative before your TGE.
Learn more →Specialized campaigns for lending protocols.
Learn more →DeFi token launches have unique needs: protocol education, TVL growth, and depositor acquisition. General token launch covers all launch types.
Escrow-protected. Critical for launch timing.
Yes. Post-launch KOL campaigns about staking, governance, and yield are specifically designed to grow deposits.
6-8 weeks for full three-phase coverage. Can compress to 3-4 weeks.
Twitter/X for TGE buzz, YouTube for protocol education, Telegram for community.
KOLs booked within 24 hours. Pre-launch education can begin within a week.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →