Launching a new product, feature, or protocol upgrade? The difference between a launch that drives adoption and one that gets a day of tweets is coordinated KOL campaigns that educate users on why this update matters and how to use it.
Your team spent months building a new feature. Without coordinated KOL campaigns, your announcement tweet gets a day of attention and your feature goes undiscovered by the users who need it most.
A tweet announcing your new feature doesn’t teach anyone how to use it. KOL tutorials and demos drive actual feature adoption.
Crypto users are overwhelmed by product updates. Standing out requires KOLs who can explain why YOUR update matters.
Downloads and sign-ups are vanity. Feature usage, retention, and engagement are what your product launch needs to drive.
Lever builds product launch KOL campaigns that go beyond announcements — producing tutorials, demos, and use-case content that drives actual feature adoption.
Access KOLs who produce product walkthroughs, feature demos, and use-case tutorials that drive adoption.
Creators deliver before you pay. Every engagement escrowed.
Our metric identifies creators whose audiences adopt products, not just watch announcements.
We optimize for feature adoption and daily active users, not just launch-day impressions.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage product launch KOL campaigns that drive adoption, not just awareness.
Sustained product visibility. Monthly KOL activations for ongoing feature releases and updates.
Concentrated launch push for major products, V2 releases, or significant upgrades.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
Launch campaign frameworks.
Read the guide →Distribution strategies for product launches.
Read the guide →Sequencing for launch coordination.
Read the guide →Finding creators who drive product adoption.
Learn about View Velocity →Full-funnel launch playbook.
Learn more →Coordinate product with token launches.
Learn more →Product tutorials and demos.
Learn more →Cross-platform product launch coverage.
Learn more →Yes. Tutorial videos and demos from trusted KOLs drive actual product usage, not just awareness.
Escrow-protected. Creators deliver before you pay.
New features, V2 releases, protocol upgrades, mobile apps, integrations, and partnership announcements.
KOLs booked within 24 hours. Launch campaigns live within a week.
Feature usage, DAUs, and retention — not just launch-day impressions.
Yes. KOL campaigns amplify your team’s announcement and add third-party credibility and tutorials.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →