SocialFi platforms need two things: creators who publish content and users who engage with it. Your KOL campaigns need to attract both — not just drive token speculation around social features.
SocialFi platforms fail when they attract speculators instead of creators. Your KOL campaigns need to demonstrate the creator experience.
Token incentives attract farmers who game the system. You need KOLs who show the genuine creator experience.
SocialFi needs creators AND audiences. A campaign that only drives one side creates a ghost town.
Users already have Twitter, TikTok, and Instagram. Your marketing needs a clear reason to add your platform.
Lever connects your SocialFi platform with KOLs who will actually use your product — publishing content on your platform and demonstrating the real experience.
Access KOLs who will publish on your platform, not just post about it on Twitter.
Creators deliver before you pay. Every engagement escrowed.
Our metric identifies creators whose audiences are likely to become active platform users.
Parallel campaigns targeting creators (supply) and users (demand) for balanced network growth.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage KOL campaigns for SocialFi — driving both creator onboarding and user adoption.
Sustained creator and user acquisition. Weekly KOL activations demonstrating your platform.
Concentrated campaigns for platform launches, feature releases, or creator pushes.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
Why Lever wins where yap-to-earn failed.
Read the analysis →Campaign frameworks for platform products.
Read the guide →Building communities around social platforms.
Read the guide →Distribution strategies for consumer social apps.
Read the guide →Many SocialFi apps build on Base.
Learn more →Short-form content for social platform demos.
Learn more →Community growth for social platforms.
Learn more →CT is where SocialFi conversations happen.
Learn more →Yes. We structure campaigns so creators publish content on your platform.
Escrow-protected. Creators deliver before you pay.
Yes. We run dual-sided campaigns with tailored messaging for each.
KOLs booked within 24 hours. Campaigns live within a week.
Twitter/X for crypto reach, TikTok for consumer demos, YouTube for walkthroughs.
SocialFi campaigns focus on platform demonstration and creator onboarding, not just token awareness.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →