Perpetual exchanges live and die on volume. You need KOLs who can explain leverage mechanics, demonstrate your trading UX, and reach active traders — not passive crypto observers. Lever has the traders-turned-creators who move volume.
Generic crypto influencers drive awareness. Your perps exchange needs traders. The gap between impressions and filled orders is where most marketing budgets die.
A million impressions from a crypto lifestyle influencer won’t generate a single trade. You need KOLs whose audiences actively trade derivatives.
Perpetuals, funding rates, cross-margin, liquidation mechanics — your product is technical. Generic creators simplify it into misleading content that sophisticated traders ignore.
New perps DEXs launch monthly. If your KOL campaign takes weeks to spin up, you’ve lost first-mover advantage on trader attention.
Lever connects your perps exchange with KOLs who are active traders themselves — creators who can demo your UX, explain leverage mechanics, and reach audiences that actually place trades.
Access KOLs who are active derivatives traders. They demo products live, explain risk mechanics, and have audiences who trade.
Creators deliver before you pay. Every engagement escrowed.
Our metric identifies creators whose audiences are active traders — not passive crypto observers.
We optimize for trading volume, new account registrations, and deposits — not just impressions.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage KOL campaigns optimized for trading volume — sourcing trader-creators, briefing them on your exchange, and measuring what matters.
Sustained trading volume growth. Weekly activations with trader-focused KOLs who drive ongoing volume.
Concentrated campaigns for exchange launches, new pair listings, or trading competitions.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
Frameworks across DeFi, exchanges, and more.
Read the playbooks →Campaign frameworks for volume-driven platforms.
Read the guide →Finding creators with trading-active audiences.
Learn about View Velocity →Why exchange campaigns need adequate budget.
Understand the math →Campaigns for the broader DeFi ecosystem.
Learn more →CT is where traders discover new exchanges.
Learn more →Live trading demos and exchange reviews.
Learn more →Coordinated campaigns for exchange listings.
Learn more →Yes. Our trader-creator network includes active perps traders who can demo products live and speak credibly about leverage mechanics.
Escrow-protected. Creators deliver before you pay.
Yes. Our campaigns are optimized for volume — we match you with creators whose audiences actively trade, not just watch.
KOLs booked within 24 hours. Campaigns live within a week.
Yes. CEX perps, perps DEXs, options platforms, and hybrid exchanges.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →