Web3 gaming needs players who play, not speculators who dump. You need KOLs who can showcase gameplay, explain your economy, and reach gamers who will actually download and engage.
Most GameFi marketing attracts token farmers who drain rewards and leave. Real gaming communities need KOLs who reach actual gamers.
Token-incentive marketing attracts extractors, not community members. You need gamers who stay for the gameplay, not just the yield.
Generic crypto content can’t convey whether your game is actually fun to play. You need KOLs who do live gameplay and honest reviews.
Gamers are on YouTube, TikTok, and Twitch — not just Crypto Twitter. Your campaign needs to reach where gamers actually spend time.
Lever connects your Web3 game with KOLs who are genuine gamers — creators who do live gameplay, honest reviews, and reach audiences that download and play.
Access KOLs who create gameplay content, live streams, and game reviews. They reach gamers, not just crypto traders.
Creators deliver before you pay. Every engagement escrowed.
Our metric identifies gaming creators with engaged audiences who actually download and play games.
We reach gamers where they are — YouTube, TikTok, and gaming communities, not just CT.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage KOL campaigns for Web3 games — sourcing gaming creators and optimizing for player acquisition.
Sustained player acquisition through weekly gaming creator activations across YouTube, TikTok, and X.
Concentrated campaigns for game launches, season releases, or major updates.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
The Web3 gaming landscape and what’s working in player acquisition.
Read the overview →Campaign frameworks for gaming verticals.
Read the guide →Multi-platform bundles ideal for gaming launches.
Read about bundles →Finding creators with gaming-engaged audiences.
Learn about View Velocity →Short-form viral content perfect for gaming audiences.
Learn more →Gameplay videos, reviews, and P2E tutorials.
Learn more →Coordinated KOL campaigns for gaming token launches.
Learn more →Many Web3 games build on Solana.
Learn more →Yes. Our gaming creator network includes gamers who do live gameplay, reviews, and tutorials.
Escrow-protected. Creators deliver before you pay.
Yes. We activate creators on YouTube, TikTok, and gaming-specific communities.
KOLs booked within 24 hours. Campaigns live within a week.
Yes. Our creator network covers all Web3 gaming formats.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →