PR gets you in publications. KOL campaigns get you in feeds. Together, they create a compounding effect — press coverage gives KOL content credibility, and KOL amplification gives press coverage reach. Most agencies do one or the other. Lever does both in concert.
A Coindesk article that nobody shares on CT has a 24-hour lifespan. KOL amplification extends press coverage from a day into weeks of sustained visibility.
Getting featured in crypto publications is only half the battle. Without KOL amplification, most articles get buried under the next news cycle within hours.
Influencer posts carry more weight when they reference press coverage. “As featured in Coindesk” gives KOL content an authority boost.
PR and KOL campaigns run by different agencies rarely align on timing. A press hit on Monday with KOL coverage on Friday misses the compounding window.
Lever coordinates KOL campaigns to amplify your press coverage — timing influencer posts to coincide with media placements for maximum compounding impact.
We time KOL content to amplify your press hits — sharing, quoting, and building on media coverage for sustained visibility.
Creators deliver before you pay. Every engagement escrowed.
Our metric ensures KOL amplification reaches audiences who will actually engage with your news.
We sync KOL campaigns with your PR calendar so press and influencer coverage compound rather than compete.
We’re not just a marketplace and we’re not just an agency. Lever combines the infrastructure of a platform with the strategic depth of a dedicated growth team — so your campaigns scale without losing quality.
We manage the KOL amplification layer that makes your PR investments work harder.
Ongoing KOL amplification of your PR efforts. Weekly KOL activations timed to your press calendar.
Concentrated KOL amplification for major press pushes, announcements, or media campaigns.
No month-long onboarding. No bureaucracy. Lever moves at crypto speed.
We learn your project, your goals, your audience. You get a custom campaign plan within 48 hours.
We select crypto-native KOLs from our vetted network, matched by audience quality, View Velocity, and vertical expertise.
Content goes live with sequenced rollout. Escrow holds funds until creators deliver. You approve everything.
Performance data drives the next wave. We iterate messaging, creators, and platforms to maximize conversions.
Deep dives on KOL strategy, market timing, and the data behind what works.
Multi-channel campaign frameworks.
Read the guide →PR + KOL bundles for compounding effect.
Read about bundles →Sequencing and timing for coordinated campaigns.
Read the guide →Ensuring amplification reaches the right audiences.
Learn about View Velocity →CT is the primary amplification channel for PR.
Learn more →YouTube deep-dives that build on press coverage.
Learn more →Cross-channel strategies for maximum reach.
Learn more →Full-suite marketing services.
Learn more →Our core is KOL marketing. We coordinate KOL campaigns to amplify your PR efforts. For PR placement itself, we can recommend trusted partners.
Escrow-protected. Creators deliver before you pay.
We sync our KOL content calendar with your PR calendar so press and influencer coverage launch in concert.
KOLs booked within 24 hours. We can have amplification content live the same day as your press coverage.
Yes. A press article shared by trusted KOLs continues generating engagement for days or weeks beyond the initial publication.
Schedule a strategy call with our team. We’ll build a custom campaign plan — no obligations, no generic pitches.
Schedule Strategy Call →